Ep. 2 Should Photographers Still Care About Instagram?
Episode Summary:
Is Instagram still worth it for photographers in 2025?
If you’ve been posting your best work only to see it get crushed by the algorithm, you’re not alone. Instagram isn’t the photo-sharing app it used to be, and if you’re not making reels, it definitely feels like your reach has tanked.
But here’s the thing—I still think Instagram can be a powerful tool for photographers. You just have to shift how you use it.
In this episode, I break down:
✅ What’s changed on Instagram and why static photos aren’t prioritized
✅ Why Instagram values shares and Reels more than ever (and how that affects photographers)
✅ Practical ways to grow your audience without selling your soul to the algorithm
✅ Why carousels, stories, and engagement strategies still work
✅ My personal struggles with making Reels (spoiler: I suck at them)
If you’ve been frustrated with Instagram but don’t want to abandon it completely, this episode will give you a fresh perspective on how to make it work for you.
What You’ll Learn in This Episode:
📉 Why Instagram feels so frustrating now – Understanding the shift to video-first content
📸 The nostalgia of old Instagram – When photography actually had a chance to thrive
🎥 The Reels Dilemma – Why Instagram wants video and how photographers can adapt
📊 How to actually grow on Instagram in 2025 – Without losing your mind or creative vision
🔥 Mindset shifts that make Instagram less stressful – Focus on your work, not the numbers
Actionable Tips for Photographers Using Instagram in 2025:
✅ Carousels are key – Instead of single-image posts, use photo carousels to keep engagement high
✅ Leverage Stories & DMs – Instagram favors direct engagement—use stories to interact with followers
✅ Experiment with Reels—your way – Keep it simple: try slideshows or behind-the-scenes clips
✅ Engage to grow – Commenting on posts & interacting in DMs boosts your reach
✅ Post for YOU, not the algorithm – Instagram should be a tool, not a stressor
Resources & Links:
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Instagram: @LagomVisuals
Substack: LagomVisuals
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